Apple Reinvents Model Railroading with iDCC

Anonymous's picture

APPLEWORLD SAN FRANCISCO—April 1st, 2008—Apple® today introduced iDCC, a revolutionary and breakthrough model railroad control and power device combining world-class and NMRA compliant control functions with the ease and simplicity of 802.11N wireless protocols, at the same time delivering ‘over the air’®, all neatly packaged in one small and lightweight handheld device. iDCC introduces an entirely new user interface experience to the hobbyist based on a large multi-touch display and pioneering new software, letting users control any scale railroad with just their fingers. iDCC also ushers in an era of software power and sophistication never before seen in a model railroading device, which completely redefines what a hobbyist can do to control trains, stationary devices, animated scenes, room lighting, room temperature and nearly anything else that the hobbyist wants to interface with.iDCC is a revolutionary and magical product that is literally decades ahead of any other DCC power and control system,” said Steve Jobs, Apple’s CEO. “I have been a model railroader since my teens and it was always my dream to use the wonderful and talented people at Apple to help me design and develop a model railroad control system that any and all hobbyists can use.  We have been working on this, silently, for nearly a decade, meeting with the good folks at DigiTrax, Lenz, Lionel’s Neil Young and Mike at MTH. But in the end we decided to go the Apple route and create something new and exciting that hobbyists can use easily and enjoy immensely.” iDCC is a revolutionary product that incorporates a very familiar MAC OS interface to control and extend all NMRA functions as well as additional functions that users want but previously weren’t able to get. Programming is a snap with an all icon based touch screen.  Using the latest 802.11N protocols for wireless control, the iDCC not only sends control signals to locomotives, but also sends power as well.  “I can’t tell you how much I have hated cleaning track” said Apple’s Steve Jobs “Here I am a billionaire and I am spending half my hobby time cleaning code 40 with a bright boy. With iDCC you will never clean track again.”iDCC’s pioneering power delivery  system, code named “Silent But Deadly” is an industry first, and lets hobbyists finally be unleashed from the chains of track cleaning, block wiring, power districts or battery operation. Apple’s development team spent year perfecting the ‘‘over the air’® ’® system which have a multitude of uses even beyond the Model Railroad forum where it is first being deployed. “We can anticipate a time where power ‘over the air’® will make copper obsolete” said an ebullient Jobs. When asked if there were any downsides to power ‘over the air’® Jobs did have this to say. “We have had some real world issues with house pets.  Every iDCC unit does come with a disclaimer saying that domestic cats, both longhair and shorthair should be kept apart from the layout.  There have been isolated and rare, let me repeat that rare, cases of the pets spontaneously combusting. We hope that in the next version, currently code named HOT AIR, we can address that issue.”  Jobs did not indicate a timetable for the release of version 2.While no delivery date has been set yet, Apple expects to ship units of the iDCC by early third quarter 2008.  No pricing information has been released yet.iDCC requires a Mac with a USB 2.0 port, Mac OS® X v10.4.8 or later and PowerSub Option; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2). Internet access is required and a broadband connection is recommended. Additionally a 600 volt three phase power drop to your layout is required.  Apple also suggests the usage of an automatic firefighting system such as the Halon Angel Fire Overhead system be used in each layout room. Learn More About iDDC
To learn more about iDCC, please visit Apple.com
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online store. And now Apple revolutionizes Model Railroading.  Press Contacts:
Natalie Kerris
Apple
(408) 974-6877
nat@apple.com

Steve Dowling
Apple
(408) 974-1896
dowling@apple.com

NOTE TO EDITORS: For additional information visit Apple’s PR website, or call Apple's Media Helpline at (408) 974-2042.Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, iTunes, Apple TV, iDCC and Safari are trademarks of Apple. Other company and product names may be trademarks of their respective owners 

Everyone knows that linux

Kashirigi's picture
Everyone knows that linux has had this capability for years. Sure you had to compile your own kernel modules, but Apple is just repackaging old technology again!

Yeah But what packaging!...

eldecker's picture
Nothing sells like apple products.  This could be the key to reaching the next generation. I might go for the green one. Think of all the possiblilities: I bet their next step is to introduce n scale (or even Z) sized ipods to put on your teenage passengers. Imagine the realism of the sound effects within your coach, or waiting at the platform.

Inductive power...

kerry's picture
Assuming this is for real (I googled the subject and came up with nothing), it will, in fact, be an innovation. It has nothing to do with the Apple "stuff", but the wireless power transmission. The reason I believe this to be a hoax is because I don't believe any consumer product would "make it" if it resulted in spontaneous combustion of anything (though it would be interesting to observe:):):):)), or required an automatic fire fighting system. Amusing............. Kerry

This is clearly a joke.

Canadian's picture
This is clearly a joke. The giveaway? "[T]he ease and simplicity of 802.11N wireless protocols" Wink

A JOKE????

eldecker's picture
Surely not on THIS day..wink wink! Apple does indeed have iDCC.....................it just doesn't mean ... what we think it should. In fact, if you google "apple iDCC" you will get the product announcement first posted......well, at least 90 percent of it (unedited). Even the contacts and pub listing are factual. Nice work. Wish I had found this one first.

Don't be so quick to support Apple...

Gargoyle's picture
...I would bet that Microsoft comes to market with a competitive product that costs a lot less and doesn't require zombie like devotion to the manufacturer.

600 volts!

Jimmi's picture
If combusting cats and fire suppression equipment were not enough of a hint that this is April Fools Day, I think the recommendation of a 600 volt, 3 phase power drop to the layout makes it pretty clear. BTW, your shoelace is untied.

Cute. If anyone fell for

aroc's picture

Cute. If anyone fell for this shame on you.

 Eric

 Deer Lodge, MT


Microsoft?

eldecker's picture
IF they did come up with a system would it: for no reason derail every 30 miles or twice a day.......require a new engineer install with every load switched.........you would have to press a button twice; once to give the command, and once to verify you gave that command......your controller would include pop-up ads.......after a general protection fault error displayed on your controller screen, you would have to manually replace the entire consist back in the originating station?

But seriously, didn't Steve

taz-n-rr's picture
But seriously, didn't Steve J. used to have two cats? You don't suppose... nah... Charles

Mr. Jobs' Cats

PhilNSF's picture

Recieved this morning from someone who must have been Googling this subject:

 "As a spokesperson for Mr. Jobs, I would like to confirm that Steve (as we call him) does indeed have 2 cats. These are the same 2 cats that he found at the Woodside, CA iSPCA, using his iPhone to perform a local iSearch for abandoned animals in i2004. Steve's cats, Lisa and Mac, are happily living in their 4000 sq ft iCathouse and are enjoying their iFriskies and their little plush iMice toys. There have been rumors of some Apple iAssociates' cats gone missing; however, these rumors have been investigated and have no basis in iFact."


SBD's???

imagineer45's picture
iDCC’s pioneering power delivery system, code named “Silent But Deadly” is an industry first Come ON guys . . . . . I'm a newbie to the group but THIS was a dead (IF silent) giveaway. It IS funny, though.

Folks, It is now April 7.

69Z28's picture
Folks, It is now April 7. Way past April 1, April fools day. Lets let this die a natural death till next year. See ya Ron

LOL

Ruddee's picture
And it still got me....me being the computer geek and all....took a search on their website before I came back here to read a bit further. Very funny!

What I think is really

Will_annand's picture

What I think is really funny, everyone bashes Microsoft and Bill Gates, yet Gates owns a sizable chunk of Apple Computers. Latest estimates are he owns somewhere between 40-50% of Apple. Seems everytime Apple brings out a product that tanks and the stock goes down, Bill buys it up... Case in point when the Apple Lisa came out and failed, Apple lost big and needed help... The first iMacs were junk, I worked Computer City at the time and he had a 60% return on defective iMacs. Stock went down, Gates got another piece. The first series of iPod Minis and Shuffles had severe problems, Apple lost on those, Bill bought more stock. There is a rumor that when Bill gets 51% of the shares, Apple computers will come with Vista only. Not a big deal as Macs only have 3% of the current market. Linux has almost 15% and is growing.

Funny thing too... Vista is so close to the MAC OS it is scary... BUT no one seems to like it, they all want to stick with Windows XP... go figure.


This is WAY off-topic but

FergusonTE's picture
This is WAY off-topic but it's scary how you think that Vista is close to OS X. :-) While they both provide a GUI interface for their users, the two operating systems are functionally very different under the covers. There's no need to get into an argument about which is better but I have never heard anyone complain about OS X. -mike

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